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About Us

Established in September 2018.


Mission Statement: We are empowering people with resources, services, and tools necessary to become entrepreneurs, achieve "The Ultimate Freedoms", and help make the world a better place.


Vision: A cleaner, healthier, and safer planet full of abundance, freedom, and caring for everyone.


Core Values:

* Lead by Example

* Exemplify Integrity

* Don't Make Excuses, Make Results

* Stay Laser Focused

* Take Consistent Action

* Never Give Up

Jon Roberts, Founder & CEO

A few words from the founder...


Buckle up... This is going to be a bit of a bumpy ride. I am not your average business man. In fact, I am quite the opposite.


I refuse to accept traditional education as the only means of learning or a traditional job as the only means of achieving financial freedom, self-satisfaction or purpose.


Why? Because, I believe, traditional education and jobs do not provide us with the skills necessary to becoming or being an entrepreneur and achieving "The Ultimate Freedoms" life has to offer, especially, in today's society.


Empowering people with resources, services, and tools to become entrepreneurs, achieve "The Ultimate Freedoms", and help make the world a better place is what I do.


Waking people up to the power of digital assets and business is who I am.


My philosophy: Success is a state of mind that is unique to each of us. It is something we achieve through self-development and by setting goals, making plans, and working through the plans to achieve those goals. These things can, but do NOT require the presence of money in the result.


Big Picture Goals:

*Put an end to the world energy problems and clean up the planet

*Provide Food, Water, and Shelter to those in need around the world

*Make the world an ecologically sound, safe, and sustainable place to live

*Rid the world of poverty


Business Goals:

*Empower people with resources, services, and tools necessary for being an entrepreneur.

*Help people define and work towards achieving their own "The Ultimate Freedoms".

*Assist people working towards making the world a better place for everyone.


Personal Goals:

*Achieve as many of "The Ultimate Freedoms" as possible during my lifetime

*Travel the world, meeting new people, and experiencing new cultures

*Spend more time in nature, with those I care about, and doing what I love


Things I am passionate about; nature, music, art, traveling, good food, walks on the beach, boating, camping, fishing, and several other outdoor activities that keep me in touch with myself and the creator. Nature is literally my playground.


The older I get the more I enjoy reading or listening to audio books on a variety of topics. The topics of theology, archeology, astrology, science, language, art, history, and psychology are amongst my favorites. It is said; "Leaders are readers" and "You're never too old to learn something new". A mentor of mine once told me; "Wisdom, is the understanding that we don't know much of anything and certainly not everything we have the capacity to. There is always more to learn!" I wish I would have been told and understood this when I was much younger. I would have picked up reading a lot sooner.


Let me ask you a question... Does having time, money, and location independence equal having freedom in your life? This brings me to the topic: "The Ultimate Freedoms". First, I need to tell you what my definition of freedom is. Freedom, is experienced and expressed differently by everyone.


For some, it is simply not having to answer to someone on a day-to-day basis. 


For some, it is being able to buy things without any thought or care of the expense. 


For some, it is having the time available to do the things they enjoy most in their life.


For some, it is being able to go on a walk out in nature, experiencing a great fishing trip, a trek up a 10,000 ft mountain or just sitting on a park bench eating ice cream and getting completely lost in the moments.


For those, like myself, it is the combination of all of these things and much more. This is what I define as "The Ultimate Freedoms" in life and what a big part of my personal journey is all about.


I really enjoy working with people who are looking to achieve the ultimate freedoms that life has to offer, live the life they dream about, and help make the world a better place to live today, tomorrow, and for future generations. This is where it all starts to come together. I named the company "Freedoms Lair". Not because it's a place of hiding for wild animals, but because it's a place to come to where we keep out all of the external and unnecessary "noise" so we can focus on achieving "The Ultimate Freedoms". A place where gold nuggets of successful entrepreneurs knowledge is accumulated and shared with those who are willing and ready to step up and take on the journey required to get it.


Are you willing and ready to step up? Ok then let's start this journey by taking a little trip down memory lane together... Do you remember the days of your childhood?


Those were the days in our lives that we didn't have a care in the world about what needed to be done from one minute to the next or who we needed to answer to, besides the grown ups in our lives. There were no bills to pay, no family to feed, and for the most part, no responsibilities that go along with being an adult.


Those days escape us as we grow older, and looking back, you can't help but think how great life would be to have those days back again, at least to some degree. 


Don't get me wrong, I believe having responsibilities is good for all of us. They help us hone our skills as individuals and make us strive to achieve what each of us determines in our own minds to be success.


I also believe that part of being successful in life is being able to achieve a constant level of joy and contentment in our lives. If we can do this, we can live out our lives positively and influence those around us in a positive manner. In doing so, we leave a positive legacy when we depart this earth.


Ok, let's come back to the present... If you are just starting out on the entrepreneurial journey, let me be the first to tell you the truth about being an entrepreneur. It is a tough job and being a digital entrepreneur is even tougher, but it is doable!


Sure, not having to answer to someone and being your own boss can be a great thing, for some. However, it takes a tremendous amount of intestinal fortitude to do what you know is right to accomplish your goals in life and take the necessary actions to get you there.


Taking action is a very simple concept but one of the hardest things for most individuals to do, especially in the absence of having a boss telling us what to do. Taking action or the lack of taking action, is what separates the vast majority from succeeding or failing in life.


There are those who would only do what is absolutely necessary for their own survival and there are those who consciously take action, even in the absence of direction. Those who do take action, are those who generally end up being successful in life.


Yes, sometimes action leads to failure. Failures are going to happen, regardless of how much energy you exert trying to prevent them. I have failed several times in my own actions. However, I know from my own experiences that failure is just as good to experience as success is. In fact, as you go through your own journey you will probably find that a lot of the successes you achieve are often right on the back side of the failures it took to get you there.


The key is there are things that can and should be learned from our failures, and with a little care, not be repeated in the future. The most important part is that an action is taken to achieve an outcome, be it good or bad, and it is there where it all starts. The same holds true for individuals and business owners alike.


Now, let's talk briefly about a couple of "The Ultimate Freedoms" I mentioned earlier, beginning with Financial Freedom. Financial freedom is something a vast majority of the population wants to achieve. There are several ways to doing so. I believe working towards financial stability is the first step to achieving financial freedom. Having a dollar is great. Learning how to use it wisely is quite another story. It is very unfortunate that the education systems in today's society are quite lacking in this area, particularly because of how important this aspect of our lives is today.


I am by no means a money guru and I make no claim to be such. However, knowing and understanding the fundamentals of money management is an area we can all benefit from. We can get into some deeper discussions around this later on in our journey. For now, I want you to remember this; Money, although important, should not be the focus of our efforts. Money should be one of the results of our efforts. Read that again and take note of it because it is extremely important!


Time Freedom, in my opinion, is the most valuable asset we have and something we have very little of. How much of it are we not being able to enjoy because we are pushing ourselves harder and faster than we ever have?


The faster we evolve technologically and artificial intelligence the more we push ourselves. That being said, having time and making time are two very different things. Everyone has time to do things daily. Making time for those things in our life that provide us joy and contentment is a conscious choice.


The old saying goes something along the lines of "all work and no play makes us very dull people". There is a time for work and a time for play. If you are fortunate enough to have the thing(s) you are passionate about in life, be the same thing(s) you get paid to do then you have something very special in your life that most people do not. However, even if you are that fortunate, making time to enjoy other areas of life are of great importance and benefit, both physically and mentally. We should strive to never lose sight of that.


Onward to Location Freedom. This is one freedom that is overlooked by a lot of folks, and to me, is just as important as financial freedom. If you are not happy or at the very least, content, with where you reside, your life will be miserable.


When it comes to finding a location to call your home, I hear this a lot... Which is better "buying" or "renting"? The right answer: The best option for your circumstances. That question deserves very careful consideration. Particularly when it comes to buying a home. Are you "buying" a home just because that's what society has embedded into your subconscious? Do you believe that if you don't own a home you are somehow a failure?


This is one of the many limiting beliefs that get embedded into us from our youth. Contrary to those beliefs, we are not here to be condescended upon by others for owning or not owning a home. Especially, if we jeopardize our financial freedom and our own livelihood as a result of purchasing a home. If we could be living in a great rental, for a fraction of the costs of buying, and not impacting our financial freedom nearly as much, who are we letting down, really? Certainly not the individuals who criticize our living environment. We are only hurting ourselves. Consider looking at all of your options and deciding for yourself what is right for you and your circumstances. Believe me, those critics will not be there when it's time to pay your mortgage or bail you out of foreclosure or bankruptcy!


The next time you have a "buying vs renting" decision to make, consider how much you let someone else influence your decision on where you will be living. If it's the right decision to buy, you will know it beyond doubt. It won't be because your own limiting beliefs or someone else told you that you're a failure if you don't buy. You will know it's right by the things you consider during the process. Things like; is it the right school district or a home you will be living in for more than 10 years or your forever home or a great investment property? Other things might include Home Owners Association (HOA) fees versus taxes, repair costs and responsibility of the same. Last and certainly not least is considering things like having more than one home in different locations of the state, country, or world. That last one is a big one for entrepreneurs because it affects taxes in a very big way, especially if you are spending more time in one area than another. Those are great discussions to have at networking and mastermind events. At the end of the day, when you make the final decision on a purchase or a rental, you will know beyond doubt that it is something that will not negatively impact your ability to acquire or maintain your financial freedom and it will be "your home", regardless of what others say, what your limiting beliefs say, and regardless if it's a rental or purchased.


Ultimately, I believe we have a couple of choices when it comes to how we want to live our lives, what we do to help others, and how those decisions impact us living our best life;


a.) Choose to do what others tell us to do, live that type of lifestyle and accept it for what it is or...

b.) Choose a path less traveled, get lost in it, do some self-discovery, take actions to make our dreams a reality, and live our best life.


Personally, I choose the path less traveled!


Before I end this part of our journey together, I will leave you with a few quotes that directly reflect how I see and react to the world around me when trying to reach my own goals. I have left my comments below each because I don't see what good a quote is if you can't put it into practical application.


"Whether you think you can or you think you can't, you're right." - Henry Ford

Limiting beliefs directly influence your capabilities of success. Learn how to manage them through self-development practices and use them to fuel your success, instead of hindering it.


"Anything the mind can conceive and believe, it can achieve." - Napoleon Hill

We have the power to achieve anything we have a burning desire for, when we put our mind to it. Be careful that your desires are not negative ones because what you think, say, and do attracts the same things in response.


"Pin a ribbon on a soldier's chest and they will win a war for you." - John Paul Jones III

If you give people the recognition they deserve for their accomplishments, they will not only appreciate it, they will continue to do wonderful things for you and with you. If you don't recognize their accomplishments they won't be around for very long.


Okay, you can unbuckle now. This ride is far from being over, but I shared a lot and we're off to a pretty good start. I sincerely hope you got some value from this.


When you're ready achieve success, we're ready to help.

Reach out to our customer support team at: [email protected]