Meet the Founder

I’m Jon Roberts. A veteran, seeker, underdog, entrepreneur, and lifelong student of both life and freedom. I’ve worn many titles throughout my journey, but none define me as much as my relentless pursuit of sovereignty—of time, of purpose, and of life itself (e.g., Existentialism).

My mission? To empower veterans, seekers, underdogs, and new entrepreneurs. Those who have been underestimated, overlooked, or told “you can’t.” This platform is for you.

The Journey So Far

From the early days of my youth to the disciplined life in the military, each chapter of my life has been a lesson in resilience. Transitioning from service to civilian life presented its own set of challenges, but it also unveiled opportunities to grow, adapt, and lead.

I have experienced first-hand what it’s like to be stuck—trading time for money, sacrificing purpose for routine. However, I also know what’s possible when we take back control and start walking in alignment with who we really are.

Why I Created Freedoms Lair

Freedoms Lair was born from a simple but powerful realization: most people aren't really free. They might look like it on paper, but inside, they feel caged. Trapped by systems, expectations, and cycles they didn’t choose.

I built this space as a stronghold for those ready to change that. It's my battle cry to veterans, seekers, underdogs, new entrepreneurs, and others with the desire to achieve the ultimate freedom's in life. This is where the journey to sovereignty begins—with clarity, direction, and support.

My Values & Passions

At the core of everything I do is a set of values that I hold sacred:

Empowerment – Helping others become self-reliant and confident in their own power.

Authenticity – Living and leading from a place of truth, not performance.

Growth – Never settling. Always learning, evolving, and refining the craft of life.

I thrive in nature. I enjoy a good fishing trip, a good cigar, and a good cup of coffee. I dive into books on philosophy, science, leadership, and psychology. I believe in reconnecting with our instincts and intuition—because true freedom starts from within.

Closing Thoughts

Remember your childhood days—when you felt truly free? We don’t grow out of that desire; we just bury it under responsibilities, obligations, and fear. But it’s still there, waiting. I built this Lair to help you uncover it again.

Not everyone is ready for this path—but if you are… welcome. Let’s walk it together.

Reach out to the team and let us help you on your path to achieving the ultimate freedom's life has to offer. [email protected]

You alone control your destiny. The path you choose is what makes the difference! - Jon Roberts